While the benefit of a podcast is known to improve your overall SEO. How do you help your podcast to be found by your audience? If you’re wondering what I’m talking about, SEO stands for Search Engine Optimisation and it’s what helps your content get found by your audience on Google search or other search engines. Your podcast should be treated like all of the other content that you create. With SEO in mind.
And with millions of episodes released every week, what that means is that as you’re spending time researching and producing great episodes with topics that bring value to your audience, it would be a shame if no-one got to listen to your podcast because they simply don’t see it. You want them to find this content and listen to it.
So how can you make sure your episodes reach your audience?
In this blog, I am giving you six important steps to get your podcast on the map and make sure it gets found by the people you are telling your stories to.
1. Brand your podcast
This might sound obvious. But it doesn’t actually imply using your business name. Although it could be an extension to your existing brand. But you need a name specific to your podcast.
Create a unique brand identity for your podcast, so it doesn’t get lost in a sea of shows with more memorable and relatable names.
Make your podcast stand out from the crowd and make the experience of listening in something that people want to be part of. You want your audience to be looking forward to the next episode.
Here are a few things you might want to ask yourself to help you find podcast brand name ideas:
- What is your podcast about?
- What is your tone of voice?
- How long are your episodes?
- What would your audience be doing when listening?
It may be that your podcast series are mainly made out of short episodes where you deliver all your insight concisely, and you are addressing a time-strapped audience that needs to fit your episodes within a busy schedule or people who simply like it short and straight to the point. Reflect that in your brand so when listeners look for new audio material, it will get their attention.
The same goes if you want to focus on interviews and have guests on every episode. Let your audience know what to expect with a memorable descriptive name.
2. Create a website or a page on your website dedicated to your podcast
This page is where you can tell people the story behind the existence of your podcast. Reel in listeners with stories about why you started it and what they can expect from it in more detail.
What is it all about and what value they’ll get from listening to your episodes.
After publishing your podcast onto your chosen podcast hosting platform, such as Libsyn or Buzzsprout, which will then distribute your episodes onto different directories. You will be able to copy the code link of your episode on that platform and publish it on your website.
This is an important step because this is where you will then add show notes filled with teasers that your SEO loves.
In these notes, you’ll also add links. Internal and external links that your SEO will also love.
3. Choose your episodes title carefully
Ah now choosing your title is a bit like figuring out what your audience wants to know. Because what you want is for what they type in Google search to be your episode title. Or the closest to it that it can be.
So how do you know what your audience wants to know? You can find out on chat groups where your audience hangs out, Facebook, Instagram, and Quora too, type a word and it will come up with related questions.
Go for a catchy yet informative title. It needs to be engaging and make people want to download your episode. Include some intrigue, an element of urgency or a guide on how to (achieve, succeed at etc..)
4. Use the relevant keywords in your show notes
It’s a fine balance. You want to use relevant keywords in your show notes for SEO purposes. But one, you don’t want to cram in random keywords in there, the show notes still need to make sense. And two, you’ll want your show notes to remain relevant and give the main points of what is being discussed in your episode.
It’s not just about listing a bunch of keywords for the sake of it. It really needs to summarise what you are talking about. Give enough information about what’s being discussed in your episode without giving away too much so people want to listen in.
5. Add links to your show notes
Do you want to make your SEO happy? Add internal links. Link your episodes to other relevant blogs or other pieces of content from your website or social media. Even better, add external links to whoever or whatever you’re mentioning in your episode.
And the greatest of all links are quality backlinks. If you have a guest on your podcast or are a guest on someone else’s podcast, they’ll likely add a link to your podcast on their website. This will really really make your SEO happy. It’s like a rite of passage. If someone adds a link to your website on their website, they are vouching for you in the search engine world.
6. Share it on social media
Repurposing your podcast content is essential to ensure it gets the coverage it deserves.
So what does repurposing mean? Well, it simply means reusing your podcast content and then adapting that content for other platforms.
Imagine getting a full week’s worth of content from a 10 mins podcast episode. That’s a 10 mins episode turned into social media posts, a newsletter and even a blog.
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