How and where you decide to publish your podcast depends on its format. Video and Audio or just Audio? If it is Video, what is the video format? Did you consider vertical videos for platforms such as TikTok and YouTube Shorts, as well as landscape videos?
So before you even ask the question: how to publish my podcast. You should ask yourself: where do I want my podcast to be published? There are several reasons behind this, and I will explain it all briefly. But first, I want to touch on an essential aspect of podcasting.
Because it is almost like producing a soap opera. Your audience will want the guarantee that you deliver your episodes in a timely fashion, just as you promised. And even if you didn’t promise anything, they’re expecting it.
Consistency is a must
Producing, publishing and promoting a podcast takes planning and time to ensure consistency. Plenty of time, but so rewarding that you can’t ignore it. Consistency is mostly what makes or breaks a podcast. When you hook your audience’s attention with amazing episodes, they will expect to be able to listen to new episodes regularly and on a schedule. It’s a bit like when we expect the next Made In Chelsea episode every Monday and Channel 4 shits the bed and delay it. Next thing you know, everyone is on Twitter asking C4 to come up with a good explanation of how on earth this could have happened and when they’ll post the next bloody episode.
Who are your customers and where do they hang out online?
Do you know who you want to reach with your podcast? Who your listeners or viewers are, and which platform do they engage with?
These are the first questions you need to answer. Because as a business, I assume you’re not starting a podcast to kill some free time, and you’re doing it as a strategy for your business, to share meaningful insight.
I would recommend publishing a podcast on a main hosting platform to grow your audience. Because these platforms will then distribute your episodes to many channels, such as Spotify, Apple Music, and Deezer. And you’ll also get a link for you to post your episodes onto your website.
But the next thing you need to consider is the fast-growing platforms such as TikTok and Youtube Shorts. And no, you cannot escape them. There are two reasons for that. The first is that people tend to favour videos. And, from what I am seeing and reading, this will continue to grow.
Is your podcast ready for vertical videos?
There’s that thing, called vertical Video. This is where you either recod, or edit your Video in a friendly vertical video way. Ideal for TikTok or YouTube Shorts that can be watched on a mobile phone.
If you research digital content, YouTube Shorts and TikTok are the leading battling platforms for exciting content, and I’d say that making sure your brand is on there is crucial. So let’s say that you are recording a video podcast. And I’ll cover the fundamental requirements for vertical Video later on.
But what if your podcast is just Audio?
So we covered the importance of consistency and the channels such as YouTube and TikTok. But you can also produce and publish a successful audio podcast. And still find ways to post it onto the video channels. Without a video.
First of all, the most important thing is to know that the content of your podcast is a crucial part of your podcast’s success. So ok, you have chosen to remain with an audio format. And that’s fine. Because if your content is enticing, then your podcast will do well.
Plus, you can still publish audio podcasts in the video space by creating clever graphics and montages. Just remember the rules of thumbs of a successful podcast: consistency and interesting content.
So if you don’t want to or can’t do a video podcast, there are things you can do to help you with it.
Audio content without Video
If you have audio content without Video, don’t worry. There are ways to get your podcast published on very popular video channels such as YouTube and TikTok with a few tricks.
You can choose to opt for a looped animated graphic or a static photo of you or your guest if you are interviewing. It’s not as efficient as a proper video but having interesting content will be prevalent here, so I believe that even if you have an audio format only but with an interesting subject, it will be successful.
We covered the need for your videos to be in a vertical format as well as a wider screen format. This is because if your content is visual, then you are more likely to gain attention and subscribers if it fits in with TikTok and YouTube shorts formats. Those are the two growing channels at the moment. So getting your content on there is primordial.
The very important questions:
Do you know who your podcast is talking to?
Why do people want to listen to you?
What format are you going for?
Are you really giving your podcast a fair chance to succeed?
What formats are you going for?
Do you want to know the tricks to producing a great podcast without a big budget?
Have you got time to maintain consistency?
Do you need help with your podcast?
Contact me for a ‘Bear Chat’. I’m not a pushy saleswoman with a selling script, I promise! I was made to do that before, and I absolutely hated it!
I just enjoy having a chat with people in my line of work because we can all learn something from it.
PS – I’m also working from home, and the only living being I can have a chat with is the dog. Please message me!
Some interesting reads for you: