Are there times when you can’t think of a thoughtful comment to leave on other accounts that you follow on social media? Let alone write a post. When you’re scared of saying something stupid or uninteresting? This can also happen in meetings when you’re scared to speak up. Don’t worry, you are NOT alone.

What my clients tell me they struggle with most is finding ideas to talk about. How can they create catchy stories about their amazing products and services? And most importantly, how to show up with interesting content consistently?

We all need a bit of help every so often so I have shared my 4 tips to overcome the fear of writing something silly that’s going to be published publicly. Argh!!

1. Don’t overthink it

I like the advice Buster Moon gives to Meena in the movie Sing. When she gets up on stage and is completely frozen in front of the crowd of spectators: “Just… Sing!” And sing she did. So, just… write!

I was taking part in a social media challenge last year where we were given daily social media prompts and ideas to post something every day. The main advice was to only spend 10 minutes on each post and not overthink it. The results are amazing.

This challenge showed that you don’t always have to create utterly witty posts with clever information and amazing graphics. And overthink everything. This often results in not posting anything at all. Keep it simple. And you will see the number of followers and engagement grow.

Obviously, it is important to post things that your audience wants to read. But as the saying goes, you can’t please everyone. And as a small independent business, sometimes posting something personal is the best way to engage with your audience. People want to hear about your journey, and relate to it. So what you think is not perfect but gives people a picture of the human behind the scene is the golden content. And they love it.

It also gives you the confidence needed to keep posting.

2. Consistency is a scary word, but what does it mean exactly

Posting on social media is a playful and experimental task. You can test things, people either read them and engage, or they move on. Some posts work, and some don’t. You learn what works in time and adapt.

When it comes to blogs, it’s pretty much the same. Except that blogs feel more permanent as they are published on your website. So would you rather have quality or quantity? I’ll go with the former.

Don’t feel that you have to post a blog every week because you think you have to. Every other week or month is absolutely fine if that’s what works for you and what it takes to produce quality content.

3. What to do when you run out of ideas

There are several tips you can use to generate more ideas of what to write and post. Use your own experiences. Talk to your customers/clients. What are their most frequent questions and concerns? What are the most discussed topics amongst people or groups you follow or that are following you on social media? Ask questions and create polls to find out.

Find something you feel passionate about or have experienced. Chances are, you will have a lot of interesting insight to share.

Another thing to do is repurpose your content. There’s nothing wrong with reposting content. Edit it to make it more relevant and keep it fresh and repost it. You can use content from a blog to create social media posts (the easiest one). Or use content from your social media posts to write a blog (a bit trickier but interesting, especially if you have had comments you can use).

I am talking about repurposing content from your podcast in this blog. Imagine getting a week’s worth of content from a 10 mins episode.

4. Remember, nothing is set in stones

You’re not publishing a book. So don’t feel that you have to come up with content that needs to stand the test of time. The interesting thing with digital content is that you can edit it endlessly. In fact, you should go over your content regularly to keep it fresh and relevant, especially on your website.

And when it comes to social media, repost your content. Repost it as it is if it’s still relevant. After all, you will have new followers or other people who have never seen your original posts. Or repost it with a tweak if needed. For example, add a new graphic, a new quote or additional information. Any edit will show your audience that you are on the ball and know what you are talking about. And that they can expect the most up-to-date information from you.

If you have more tips to overcome writer’s block, please share them in the comment box below.


Here’s something you will find interesting to read

How to find blog ideas to write about

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